Whose idea is it to sell the same Hero Honda 100cc bike as 10 different models?

Hey That is basic marketing! But hero Honda at least use a part of the name but look at bajaj motor company. They produced xcd 135 and people didn't buy it much as they had problems with it's previous model xcd125. You know what bajaj guys did? They modified the same bike and launched as the new pulsar135. Ridicules right? I hate bajaj! Hero honda is way better than bajaj.